B2B communications require a more in-depth understanding of the industry. I make it my mission to understand how the piece I'm writing fits into the larger landscape, as well as specific terminology that will resonate with your audience.
The less space you have to work with, the more creative the copy must be. I work with designers to ensure that your advertisements—whether print or digital—have the desired effect.
I build a sense of urgency into case studies, and prioritize testimonials and results for easy skimming.
SEO writing reigns as king in the content marketing world. I am adept at incorporating SEO keywords and links into blog posts in order to boost domain authority and optimize search content.